In this project, I will be using the "Pepe the Frog" meme and its recent publicity as a symbol of anti-Semitism as an example to illustrate how meme theory and rhetorical velocity theory can be applied to the creation of a meme, its evolution in internet culture, its emergence into mainstream US politics and media, and the attempts of the meme's creator regain control of the meme and the context in which mainstream American culture now sees it.